Work in Victoria: Part 
                One - The Market
               First the good news. Most of the people I have met over the 
                years who have been looking for work in Victoria have found it. 
                Now the bad news. It wasn't as easy as they thought and they seldom 
                got the job they expected to. 
                This is still a small town. Population: about 300,000. Number 
                of businesses: about 17,000. To make matters worse, the employment 
                paradigms are only now beginning to change. Most employers in 
                Victoria don't yet appreciate the shift from the industrial age 
                to the information age, and the impact that shift has had on the 
                demand for employees. These days almost everyone must be computer 
                literate or have a specific computer skill. Due to the inability 
                or reluctance of the employers to see this shift, they still expect 
                to pay about two-thirds the pay rates an employee can get in other 
                Canadian cities, and about half of what you would get in the US. 
                The second shift they do not recognize is the demographic shift. 
                Most employers in Victoria grew up when there were a lot more 
                people in the labor market and qualification requirements were 
                much lower. 
               There are a few reasons why these paradigms are slow to change 
                here. Firstly, everything is slow to change here! Somehow the 
                fact that we live on an island provides a buffer that slows down 
                the impact of the changes the 'outside' world experiences. Maybe 
                an economist or a statistician 
                could more readily explain why change is slow here. The net effect, 
                though, is that we are about five years behind in terms of real 
                economic changes in general. Often by the time changes do arrive 
                they have lost their power, rather like a giant wave that dissipates 
                by the time it hits the shore. 
               Secondly, for a century Victoria was a small English colonial 
                town with a small town's conservative values. As a result most 
                people here are still more bookish, less outgoing (on top of the 
                fact that we are already Canadian!), slower to make new friends, 
                and more reluctant to embrace change. Have you seen the movie 
                'Pleasantville'? Having lived here most of my life, I can tell 
                you that the last twenty years have been rather similar to the 
                process detailed in that fictional town. 
               Thirdly, of the top ten largest 
                employers in Victoria, nine of them are some form of government. 
                Most of the employees are union members. Neither of these cultures 
                are what you would call 'dynamic'. 
               Another reason wages are behind the times here is that for many 
                years employers were able to trade 'quality of life' for real 
                dollars. Lets use another movie example: 'Anne Of Green Gables'. 
                I can tell you without a moment's hesitation that scenes 
                from around Victoria are just as beautiful as the scenes from 
                that film. The town is quaint and life is not crowded. There are 
                many small village 
                neighborhoods. The climate 
                is mild, the land is rolling coastal hills, there are plenty of 
                lakes and rivers and beaches and parks. There is green space everywhere. 
                I live in a house on a busy urban intersection five minutes from 
                town. From my living room window I can see only one house. The 
                others are there, but I can't see them behind the trees. 
               The net result is a lot of 'settlers'; people who settle work 
                for which they are overqualified and underpaid. They are not thrilled 
                with their jobs, but they have decided they love it here and will 
                stay. 
               Many people do move here knowing full well what the employment 
                situation is. Since I know what they faced deciding to move here 
                or to stay, I always look forward to finding out the reason they 
                came. There are a lot of interesting people here. 
               Next week: Where are the jobs and how 
                do you find them? 
               
               
               
               
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